Alex toys provide children with excellent quality` creative products that foster personal expression and build self-esteem through its range of bath toys and arts & craft toys. The toys provide lots of fun in which the whole family can partake. They open a child\`s mind to new skills` new ideas and a new world. Many of the Alex toys have received prestigious honors in the industry with awards for innovation from leading magazines and toy associations. Alex toys are sold world wide in over 65 countries. Alex is a lifestyle` helping children on a lifetime of learning and discovery.